What is Search Engine Ranking?
Search engine ranking is the website or web page ranking in the search engine results, for a given keyword.
Getting the best search engine rankings requires that your site be well designed and easy to manage. Designing a user-friendly website for search engines is not difficult; just keep a few basic concepts in mind.
Search engines like to locate and rank sites that attract users. This is the number one challenge for search engine developers to create algorithms for easy-to-use websites while discarding sites created primarily for spiders. This means that the rule of user-friendly design for search engines is the same as that of web design in general: Make it user-friendly!
In order to improve the ranking of your search engine, you must perform some important tasks:
-> Your title tag must have keywords that describe your page significantly. Note that this “title” refers to the one in the header section of your document, not the one displayed in your browser window.
-> The meta description tag can also affect the ranking of your page for specific search terms. This probably means that if someone searches for a particular keyword and appears in the description and title tags, Google assigns that page a higher rank.
-> The density of keywords is important for Google. This probably means that if someone searches for “search engine ranking” and your page contains multiple occurrences of these three words in order, your page is considered more relevant than another page containing these three words Individuals scattered all over the page.
-> The words in the keyword meta tag have the same value as the other words on the webpage itself, with one exception: if your Meta keyword tag contains keywords that are not in your web page main, your page will be displayed. penalized. Your ranking in search engines can improve if you use both the title tag and the appropriate meta tag.
-> Avoid stuffed keywords, extremely small text, hidden text, etc. Google considers these techniques as spam.
-> Stay away from duplicate content: this includes the mirrors of your site as well as the identical content of different domain names.
Keep in mind that search engine users usually only crawl the top 20 sites of search results. If your site is not in the top 20, you will not be found, it’s as simple as that. It is better to include search engine optimization always in your marketing budget to make your site as effective as a billboard on a street. So what are you waiting for? Select the best SEO services available and start NOW towards a higher search engine ranking!