SEO Interview Questions
Check Out the Top SEO interview questions and answers
1. What is a search engine?
A search engine is a web-based software developed to search and locate relevant information on the World Wide Web. Search engines generally respond to queries entered by users and provide them with a list of search results.
2. Name of some search engines.
The names of some search engines are Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.
3. Who are the founders of Google?
The founders of Google are Larry Page and Sergey Brin.
4. In which year was Google founded?
Google was founded on September 4, 1998.
5. What is the World Wide Web?
The World Wide Web (WWW) or Web, which was invented by Tim Berners-Lee in 1989, is an information system of Internet servers containing web pages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be used. localized by Uniform Resource Locator (URL) with other hypertext links.
6. Define SEO and its importance?
In simple terms, search engine optimization or search engine optimization refers to any activity performed to improve the ranking of websites, products, services or other content of search engines. It presents unpaid results, also known as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of companies to get more traffic on their websites. Search engine ranking is important because users are paying more attention to the top 5 searches on Google. In addition, users tend to trust Google’s sophisticated search results as they consider the searches more authentic and specific.
7. What is the domain?
On the Internet, the domain is simply part of the network address and serves as a descriptor for websites. It includes email addresses, web site addresses, and Internet protocol addresses such as SSH, IRC, and FTP.
For example, in www.samsite.com, the same site is the domain.
8. What is a domain extension?
The domain extension refers to the notation found at the end of the web addresses. The extension is used to specify a country code or web category. For example, .edu is a domain extension to specify an educational institution as a Web category.
9. What is a website?
A website contains a collection of web pages or formatted documents accessible via the Internet. Web sites are usually identified with domain names or web addresses.
For example, if you type the web address www.samsite.com on the Internet, you go to the homepage of the current website.
10. What is a web server?
A Web server is a computer program with an IP address and domain names that display web pages to users on demand. The web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ”
https://thedigitalmarketingworld.000webhostapp.com/blog ” on the web browser, the request is sent to the web servers that have the domain name “https://thedigitalmarketingworld.000webhostapp.com/“.
SEO interview questions
11. What is web hosting?
Web hosting refers to any service that provides space for websites on the Internet. Web Hosting allows others to view your website via a modem or network by freeing up space on its server.
There are different types of web hosting services today that are used according to the needs and requirements of web developers.
12. What is crawling?
Web analysis or analysis refers to an automated process in which search engines filter Web pages for proper indexing.
Web bots browse web pages, search for relevant keywords, hyperlinks, and content, and report information about web servers for indexing.
As crawlers, such as Google Bots, also browse other linked pages on websites, companies create sitemaps to improve accessibility and navigation.
13. What is indexing?
Indexing begins at the end of the scanning process during a search. Google uses the analysis to collect the relevant pages for search queries and creates an index containing specific words, or search terms and their locations.
Search engines answer users’ questions by looking at the index and displaying the most relevant pages.
14. What is the SERP?
The search engine results page or SERP refers to the page displayed when a specific search query is entered on the search engine. In addition to displaying a list of results, the SERP can also include advertisements.
15. What is an organic result?
The organic result is referencing is the list of the most relevant web pages for the search query entered by the user. It is also called “free” or “natural” result. Obtaining a higher ranking in organic results compared to search engines is the very purpose of SEO.
16. What are the paid results?
Paid results in SEO mean exactly the opposite of organic results. It usually refers to advertisements displayed above organic results.
Most of the website owners make payments to Google to display their websites for certain search terms or keywords. Paid results appear when a user enters a search query with these keywords.
17. What is “Google Suggest” or “Autocomplete”?
Google Suggest is part of the Google search engine’s autocomplete feature. When a user enters a word or letters into the search box, Google displays many related terms in a drop-down menu. These suggestions are a collection of the most common search terms on the Google search engine.
For example, as you begin typing the Photoshop tutorial, you might be able to see other searches for popular Photoshop tutorials, such as “Photoshop Tutorial for Beginners” or “Photoshop Tutorial for Photographers.”
18. What is the referencing on the page?
On the SEO page refers to all the activities performed in the websites to get a higher ranking and more relevant search engine traffic.
On the page, SEO is linked to the optimization of the content as well as the HTML source code of any Web page. Some of its aspects include meta tags, title tags, meta description, and title tags.
19. What is Off-Page SEO?
Off-page SEO is the other aspects that influence the ranking of websites in search results.
It includes promotional activities, such as content marketing, social media, and link building outside the boundaries of a web page to improve its ranking in searches.
20. What is the definition of the keyword?
A keyword means any keyword. In SEO, keywords refer to the phrases and keywords included in the web content, which help users find the specific website by entering relevant search queries on the search engines.
21. What is the long tail keyword?
Long-tail keywords are expressions containing more than 4 words or more that make the search results very specific.
These tips are used by smart SEO experts when they are trying to attract quality traffic to their websites rather than having random traffic and increasing their conversion rate.
In addition, long-tail keywords are easy to rank compared to single keywords.
22. What are the keywords LSI?
LSI keywords or latent semantic indexing are semantically associated with the main keyword that users enter through search engines.
How to find LSI keywords?
Let’s take an example that you are writing about On-Page SEO. Now, search for your keyword (on the SEO page) in Google and scroll to the “Related Searches” area at the bottom of the page:
Through the use of LSI keywords, linked to key keywords in terms of relevance, search engines can identify the semantic structure of keywords and extract the hidden meaning of the text in order to obtain the most relevant results. appropriate on the SERPs.
SEO interview questions
23. What are the title tags?
In SEO, header or header tags are used to separate the header and subtitle of any content from the rest of the webpage. There are 6 title tags used in referencing in a descendant hierarchy.
Header tags, ranging from h1 to h6, ensure consistency of content as well as relevance and consistency of keywords in the search results displayed on the SERPs.
24. What is a canonical URL? Canonical URLs refer to selecting the best URL for the web pages visitors want to see. Also known as canonical tags, these URLs make it easy to syndicate content when multiple versions of the same page are available on the Internet. Thus, it is used to solve the problems related to the duplication of content.
For example, most people would consider these same URLs:
But technically all these URLs are different.
SEO Interview Questions
25. What is a page title?
The title of the page, also called a title tag, is an expression used to describe the content of a web page. The title tag appears on the search results pages just above the URL (see below) and also appears at the top of the browser.
This is one of the main components of SEO because it accurately summarizes the content of the pages. It is usually optimized with keywords and other useful information to attract more traffic.
SEO Interview Questions
26. What is the definition of the URL?
Uniform Resource Locator or URL acts as a generic term used to specify all kinds of Web addresses found on the Web.
URLs always provide users with ways to identify and locate resources and documents on the Web. URLs contain internet protocols, host IP address and domain name, as well as other information.
27. What is a friendly URL for SEO?
User-friendly URLs for SEO are used to optimize the structure and use of words in URLs to improve the process of indexing a website by search engines.
SEO techniques, such as setting up keywords and the proper length and file structure in URLs, help to improve the ranking and navigation of the website.
Search engines (Google, Bing, Yahoo, etc.) and users may have a negative effect with complicated URLs. A simple, clean URL helps users and search engines easily understand a page topic.
Try to make your URLs short and simple. And you should always include your target keyword in your URL.
28. What are meta descriptions?
Meta-descriptions are also called HTML attributes, which should provide an accurate description of the content of any web page. These descriptions act as preview snippets of the web pages on the SERP page.
Meta-descriptions, which should ideally be less than 150 characters, enhance the promotional value of web pages and can generate more user clicks if they are executed correctly.
29. What are backlinks?
Backlinks are also called inbound links that help users move from one web page to another. These links play an important role in SEO.
When the Google search engine displays several quality backlinks on a page, it considers that it is more relevant to the search query, which facilitates its indexing process and improves its organic ranking on the SERPs.
30. What is a Do-Follow link?
A Do-Follow Link, as the name suggests, allows the Google Link Calculator, called PageRank, to count all incoming links from other web pages and websites as link points.
The higher the number of links or points of links, the higher the search ranking on this web page will be because these links make the page look very relevant and highly appreciated by Google search engines.
SEO interview questions
31. What is a No-Follow link?
A “not tracked” link is exactly the opposite of a “track-and-follow” link, so link attributes do not allow Google robots to track them. Search Engine robots cannot follow these links; only humans can do it.
Link attributes without tracking are structured as follows:
<a href=”http://www.example.com/” rel=”nofollow”> Link text </a>
seo interview questions
32. What is an internal link?
Internal linking is a process of providing hyperlinks to web pages that connect to the same domain. This is another way of directing visitors from one web page to another from the same website.
They help search engine spiders to easily crawl and index all internal pages of a website/blog. These links help to create a hierarchy of information while increasing the level of links in a given website and allowing visitors to navigate the pages of the site properly.
33. What are inbound links?
Inbound links, also known as inbound links or backlinks, refer to hyperlinks on a third-party web page that directs users to your webpage only.
Inbound links can be based on text and graphics. However, textual inbound links are more useful for generating more traffic and improving the PageRank ranking of any web page.
SEO Interview Questions
34. What is an outgoing link?
An outgoing link is a hyperlink pointing to a target or external domain and different from the links on the Source domain. For example, if you provide links to third-party web pages on your website, these will be external links to your site.
Outbound links are of great importance in SEO because they provide your web pages with more quality and value for search engine rankings. The Google search engine counts outgoing links as third-party votes that improve the ranking of your web page.
35. Why are backlinks important in SEO?
From the point of view of SEO, there is a difference between backlinks and quality backlinks.
For Google searches, random backlinks do not offer any help. Google evaluates the quality of the backlinks presents on a web page with the relevancy found in the content of the two web pages.
The higher the relevance between the original content and the content of the backlinks, the higher the quality of the backlinks becomes.
Quality backlinks bring more referral traffic to a website/blog and, more importantly, improve the ranking of a web page.
SEO interview questions
36. What are the most important ranking factors of Google?
According to Andrey Lipattsev, Senior Research Quality Strategist at Google, the top three ranking factors that affect Google’s search engine algorithm are:
37. What is robots.txt?
Robots.txt is a way of letting search engine spiders know which web pages of your website you do not want them to visit.
Robots.txt is useful for preventing the indexing of parts of any online content that website owners do not wish to display.
If you want to prevent all search engine bots from scanning your website, just enter the following code:
Not allowed: /
If you want to prevent Google from crawling your website, just enter the following code:
Not allowed: /
It is important to choose the location of Robots.txt very carefully, otherwise, errors may occur when viewing the website.
38. What is an HTML Sitemap?
HTML sitemap includes a single HTML page that contains links to all the web pages of any specific website. This site map forms the basis of all web pages of any website.
Site Map HTML contains all formatted text files and link tags for any website. This is especially useful when you have a large web site with multiple web pages because it helps you improve your website navigation by listing all web pages in one place in a user-friendly way.
39. What is the XML sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of search engines.
A good XML sitemap informs search engines of the number of pages on a specific website, the frequency with which they are updated, and the timing of the latest changes, which helps the search engine to index the site correctly.
Here is an example: https://example.com/sitemap.xml
40. How do I know which pages are indexed in Google?
There are two ways to know if the web pages of a specific website are indexed by Google.
1) The status of the Google index of any specific website can be viewed through the Google Webmaster Tools. After adding the website to the dashboard and checking the property, click on the “Index Status” tab to view the number of pages indexed by Google.
2) You can also perform a manual search on Google by typing on the site of the Google search bar: domainname.com and the number of indexed pages would be reflected on the SERP.
SEO interview questions
41. What is bounce rate?
Ans. Bounce rate is the number of visitors which a site gets just for them to leave the site subsequent to review just a single page.
It speaks to the level of visitors who enter the site and afterward leave or “bounce” instead of proceeding to see different pages inside a similar site.
42. What is Pogo-Sticking?
Ans. Pogo-sticking is characterized as returning and forward from a search motor results page (SERP) to an individual search result goal site.
This means when the searcher taps on a connection on a SERP, sees that it’s not what he/she is searching for, quickly leaves by hitting the back catch.
Google doesn’t care for pogo-sticking by any means. The motivation behind why is self-evident: when clients over and over visit your page yet don’t stick around to peruse what you’ve composed, it ends up clear that the page doesn’t generally fulfill the clients.
43. Bounce rate and pogo-sticking.
The distinction between bounce rate and pogo staying is:
Bounce rate: A high bounce rate isn’t in every case awful, as it can imply that while the guest didn’t travel further into a site, he invested some energy in the page and found a solution to his inquiry. He may have spared the URL or may return later, yet since he didn’t invest more energy perusing the substance, the action is viewed as a bounce.
Pogo sticking: Pogo staying happens when a client plays out a search, taps on a result, all-around rapidly click back to the search result page, and taps on an alternate result. This sort of conduct is an immediate result of quick disappointment in the search result. This dependably has a negative angle to it.
In basic words, pogo-adhering has to do with search motor traffic, while the bounce rate is attached to all traffic sources including search.
44. What is Alexa Rank in SEO?
Alexa.com is a website that positions websites dependent on traffic, so regarding SEO, climbing or down the positions of Alexa is characteristic of how viable your SEO battle has been.
The rank is determined to utilize a mix of the assessed normal day by day one of a kind visitors to the site and the evaluated number of site hits on the site in the course of recent months. The site with the most elevated mix of one of a kind visitors and site hits is positioned as #1.
45. What is the Goal in Google analytics?
Google Analytics is a web investigation administration offered by Google that tracks and reports website traffic. The objective is to ensure that clients can audit online crusades by following page quality and changes basically to improve lead age on their websites.
According to Google: Goals measure how well your site or application fulfills your goal targets. An objective speaks to a finished movement, called a transformation, that adds to the accomplishment of your business.
SEO interview questions
46. What is a funnel in Google analytics?
A funnel is helpful when you are hoping to follow the pages your visitors arrive on just like the way that visitors use to arrive into the page. These are characterized as channels, as you’re setting up a pathway to follow if the visitors strolled a similar pathway.
Channels will limit the measure of finished objectives to just the individuals who finish the whole pathway.
47. What is referral traffic?
Referral traffic is Google’s method for detailing visits that went to your site from sources outside of its search motor.
For instance, when somebody taps on a hyperlink to go to another page on an alternate website, Google Analytics tracks the snap as a referral visit to the second site.
48: What are Google trends?
Google Trends is an open web office of Google Inc., that demonstrates how regularly a specific search term is entered or used to search, with respect to the absolute search volume crosswise over different districts and dialects on the planet.
The Google Trends device utilizes continuous search information to enable you to measure purchaser search practices after some time.
Most imperative of all, Google Trends demonstrates you high-volume slanting search terms in your specialty.
49: What is content marketing?
Content promoting is a methodology centered around making and disseminating important and significant substance to draw in and hold a fixed crowd and, eventually, to drive gainful client activities.