Digital Marketing Questions and Answers
1. What is Google AdWords Re-Marketing?
Google AdWords remarketing is a targeted marketing strategy. It helps marketers reach people who have visited their websites but have not made a purchase. Re-marketing helps to target the right people with the right ad.
2. How do you rate the PPC landing page as good and attractive?
A landing page is evaluated by the following items.
• powerful title
• The description
• A form to enter information
• Clear Call to Action
• symbols of trust
• Support images
3. How do you stay update of the latest digital marketing trends?
Digital marketing is a dynamic and evolving field. it’s important to stay up-to-date with blogs, books and webinars. Stay informed of the latest trends in digital marketing on the MOZ website.
Collect information about SEO and SEO keywords. Discover blogs about digital marketing. It is good to consult an expert on all this. In addition, read Neil Patel’s blog posts on digital marketing.
4. What are the tools used to promote digital marketing?
The digital marketing promotion activities are,
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Online marketing
• Marketing on social media and
• Advertising by e-mail
5. What is keywords in digital marketing? What is its importance in SEO?
Keywords are words entered by user in search engine to find relevant information. Keywords are important for SEO and better ranking of pages. The way you place the keywords is reflected in the ranking of your page.
6. What’s important: the engagement rate (or) followers ?
A high engagement rate is an excellent sign that your followers are listening to what you should be saying. This is especially important for brands that want to present their products to the public. As a result, the engagement rate is better than followers.
7. Name digital marketing channels?
Several channels promote digital marketing. Some of the multiple online marketing channels are,
• Affiliate Marketing
• Display marketing
• Advertising by e-mail
• Research Marketing
• Social marketing
• Social media
• social networking
• Online PR and
• Video Advertising
8. What are the search engines?
Search engines find accurate and relevant information on the World Wide Web. Some popular search engines are,
• Wolframapha and
• Internet Archives
9. What is the PPC?
PPC stands for Pay Per Click. It is a technique of an advertisement to get direct traffic to websites. It’s even known as cost-per-click. Advertisers pay the owner of the website when the user clicks on the ad. In other words, it is the amount spent to get a click on an advertisement.
10. What are the key metrics for measuring the success of paid search campaigns?
The success of paid search campaigns by following the statistics.
• quality level
• Click through rate (CTR)
• Conversion rate
• Cost per conversion
• Wasted expenditure
Top Digital Marketing Questions and Answers for 2019
11. What is Google Adwords?
Google Adwords is the most famous PPC advertising system in the world provided by google. It follows the Pay Per Click model. Google AdWords makes it easy to create ads that appear on the Google search engine and their other properties.
12. How do you write a big call to action?
Call to Action should be very simple and clear. Here are the tips for creating a perfect call to action.
• Use action-oriented text
• Make the button text big and readable
• Try to use the first person
• Be brief
• create an emergency
13. explain the use of anchor tag in SEO?
The anchor tag is an important feature of search engine optimization. It is used to create clickable text written on a hyperlink. It is useful to create a link with relevant text on a website / blog or webpage. It also refers to other links to your site. It is called backlinks.
14. can you explain some Black Hat SEO techniques?
Some Black Hat SEO techniques are,
- Keyword Stuffing
- Doorway page
- Link Farming
- Hidden Text etc
15. What is a webmaster tool?
The Webmaster tool is a free service of Google. It provides free indexing of the data. He points out the errors of analysis. In addition, it provides querys research and information on upstream links. It reports malware errors on websites. It allows to submit the XML sitemap.
16. Explain what is digital marketing?
Digital marketing is the best brand marketing tactic on the internet. It includes various tools and techniques such as SEO, SEO, mass marketing, email marketing, continuous marketing, web analytics, and link building.
17. What are the different digital marketing techniques?
Various digital marketing techniques are-
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing(SMM)
PPC (Pay Per Click Marketing)
18. How can you rank digital marketing?
Digital marketing is divided into two segments
Inbound Marketing: With these techniques, we can use social media, digital content in eBooks, online seminars or e-newsletters to increase the number of clicks on links and learn more about a company and its services.
Outbound Marketing: This technique allows us to place ads, cold calls, emails or to contact potential customers via digital media.
19. Explain what SEO is?
SEO stands for Search Engine Optimization. Search engine optimization is a process of implementing organic ranking using search engine guidelines. Google uses more than 200 factors to rank a page on the Search Engine Ranking page.
20. What is Google Webmasters Tools? Why are you using it?
Google Webmaster Tool is used to manage the properties and settings of our site on the Google search engine. Some of the most important features are
URL Inspection Tool
Link Tool – To analyze the number of backlinks seen by Google Bot
Search Queries – We can analyze the main queries on our website within 90 days.
21. Why is online marketing preferred over offline marketing?
Today, online marketing is the most important part of life and its needy for all small and large businesses
Online marketing allows you to reach a large number of users
No need to worry about printing, painting. Manufacturing, rents, offline execution, negotiation, etc.
Ability to easily target specific audiences from specific locations.
Return-based marketing is now available.
You can reach many people online and set your target around the world.
22. Explain what is Google Adwords?
Google Adwords is the most popular Pay Per Click advertising system in the world today. It works on the Pay Per Click model.
The AdWords platform allows companies to create ads that appear on the Google search engine and their other properties.
23. Explain what is a keyword in digital marketing? What is its importance from the point of view of SEO?
In digital marketing, the keyword is the word a user enters into a search engine to find specific information.
From the point of view of SEO, for a better ranking of pages, keywords are essential. How and where you used the keywords will reflect the ranking of your site.
24. What are on-page and off-page optimization?
On the page optimization -> The optimization on the page deals directly with the content and structure of the site.
Off-page optimization-> Off-page optimization is the process of improving the ranking of your search engine by making external links to it.
25. What are useful online marketing tools?
useful online marketing tools are:
Digital Keyword Tracker
Thermal cards of crazy eggs
XML sitemap generator